Copy/paste straight from Google Ads (ID · Location · Type — tab-separated, header optional). The box decides Positive vs Negative, so status labels aren't needed; if a pasted line does carry a Positive/Negative label (full-table paste), the label wins over the box.

One line per ZIP: zip · leads · sold · revenue (tab or comma separated, $ and commas OK). Shows lead match rate (sold / leads) and revenue per lead on every geo row.

Google's documented behavior: an excluded location overrides any targeted location it overlaps, even a more specific one inside it. "Reach" here = residential population (Census ACS 2020–2024 per ZIP) — Google's own Reach numbers aren't bulk-published, and population is a consistent stand-in for relative reach.